Posture correction & alignment
The device is designed to "correct slouching and hunching" by promoting optimal spinal alignment
Pain relief (back, neck, shoulders)
It aims to “relieve back, neck, and shoulder pain” by reducing strain caused by poor posture.
Comfortable, discreet & adjustable design
The product is marketed as “adjustable for a customizable fit (suitable for men and women)” and made with “ergonomic and breathable materials” so it can be worn all day or under clothes.
Boosts confidence, breathing & overall well-being
They claim secondary but meaningful benefits: improved breathing, reduced fatigue, increased confidence/self-esteem, better productivity, and long-term spinal health.